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PRESS RELEASE: Holiday Inn now Clarion Inn and Suites Craig, Colorado


Craig, Colorado (Dec. 5, 2013) — Jacobs Real Estate Advisors today announced the successful transition of the former Holiday Inn of Craig to Clarion Inn and Suites of Craig. This 152 room full service hotel is a staple in the Craig, Colorado community.

Jacobs Real Estate Advisors LLC has been acquiring distressed hotels throughout the United States for the past 12 months. Focusing on properties that have an inherent community significance and unrealized intrinsic value Jacobs has had great success. The Craig, Colorado Holiday Inn was acquired out of receivership by a newly formed company Jacobs 300 Colorado LLC for $3.1 million. This will bring new life to a property that has been held by the bank since 2011.

At Clarion Inn and Suites in Craig, Colorado , Director of Hotels, Tom French is working alongside current staff to ensure that all Choice Standards are not just met but exceeded. With the Clarion brand the Craig, Colorado property will continue to be one of the leading hotels in the area.

Tom and the Jacobs REA team will be playing a leading role in a reinvestment focused on guest rooms, banquet facilities – including the hotel’s 3,500-square-foot banquet room which is Craig’s premiere event facility – as well as the lobby, lounge, cafe, restaurant and outdoor social areas.

Upon completion, guests will experience a modern, inviting first floor with interactive, communal spaces for conducting business, socializing or enjoying a drink or meal. As part of the reinvestment initiative, the hotel’s interior will pull inspiration from the local community and the renown parts of Colorado. The renovations will take place throughout 2014 and bring new life to the Clarion Inn and Suites of Craig adding significant value to the surrounding Craig area.

“I am excited to partner with Choice Hotels, I believe the brand will help bring our hotel to the next level,” Sholom Jacobs, Principal at Jacobs Real Estate Advisors said. “After visiting the hotel this week, I now understand why our team was so excited about the property. The town of craig is great and the community wants this hotel to succeed. With the renovations and Clarion flag 2014 will be great for this property.”
To learn more about JREA Management’s and Jacobs Real Estate Advisors newest Choice Hotel, visit our companies online at and For reservations or to book your next meeting, wedding or other event, contact Clarion Inn and Suites in Craig, Colorado at (970) 824-4000.


Jacobs Real Estate Advisors, a New York based real estate investment firm is renowned for its portfolio of above market performing properties as well as its active management techniques. The company’s growing portfolio includes hotel and commercial properties throughout the United States. Jacobs is best known for its family values and its commitment to investors. JREA Management is the management arm for its sister company Jacobs Real Estate Advisors. JREA Management exclusively manages Jacobs Real Estate Advisors properties, this close relationship ensures that investors, employees, and the portfolio exceed expectations. These privately held companies have over a decade of investment and management experience, with the staffs experience spanning the last quarter century.